Track this data, look for trends, make predictions, and adjust your newsletter accordingly after every send. Dig Into the DataĬan you say offhand what type of subject lines perform the best for your audience? What send time is most likely to increase open rate? Which of your CTAs have the highest conversion rate? You likely invest a great deal of time and energy in creating awesome content-so why not get as much mileage out of it as possible, while simplifying your newsletter process? 3. Perhaps you can put a fresh, timely spin on an evergreen blog post, and use it as an editorial feature in your newsletter.
Have you considered reusing this content in your newsletter? Your content strategy should contain a healthy mix of evergreen content to improve SEO and answer website visitors’ common questions. The more you can do ahead of time, the less daunting a send will feel. Start with a detailed content calendar where you plan everything from subject lines and preview text to the content inside the email. Even newsletters launched with the best of intentions can fall by the wayside without some careful planning. That’s because email newsletters are often an afterthought. Unfortunately, this isn’t the standard for many marketers, no matter how sophisticated. Hopefully, your newsletter process is dictated by a strategic content calendar. You could be spending much less time on the back-end work while achieving an improved result. Now, newsletters are a fantastic way to drive audience engagement, but you might be sinking dozens of hours into them, with no clear ROI. That’s a crazy amount of time to spend on an email campaign unless you are directly generating sales revenue from the activity. That means most marketers spend up to 18 hours bringing every email campaign to life.
Get this:Īccording to the Email Marketing Industry Census, the most common time breakdown for a typical email campaign is as follows: Up to two hours for strategy and planning, up to eight hours for design and content, up to two hours for mobile optimization, and up to two hours each for transmission, reporting, and data. Nobody likes to realize they’re wasting their time.īut some interesting statistics show that marketers might be spending far too much time on emails. Originally posted on Marketing AI Institute
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